The world is changing fast, only a few years ago the majority of website visitors came from desktop PCs.

Desktop dominance started to erode in 2007, with the release of the Apple iPhone and later that same year Google Android.

As a result, the number of Mobile users now outstrips Desktop users and continues to grow at a phenomenal rate.

The vast majority of websites are still “fixed width” and this causes problems for mobile visitors who have to pinch/zoom the screen so finding the website experience to be poor.