Mobile Websites - a Compromise
Maintaining separate mobile websites requires more resources (man-hours). Quite often mobile users will be penalised and not given access to all content.
New mobile devices are appearing in the marketplace on a regular basis.
Responsive Web Design - One Fits All
Responsive Web Design (RWD) retains one website across all devices, responding automatically, even as new devices arrive in the marketplace.
As a web page loads, the device width is detected and rules applied which immediately affect how the page is laid out. So for example if a user switches their tablet from portrait to landscape mode, the number of columns displayed may grow from 1 to 2.
Navigation menus respond appropriately to changes in device dimensions. Scrolling is always be up-down and never across, so simplifying user control. Visitors to the website have complete access to all content and on all devices.
RWD enables content to be easily navigated and consumed, whether on a small mobile phone or a large screen desktop monitor. As a result RWD has emerged as the preferred solution.